Matching Aroma when Tasting Coffee
The tempting smell of brewed and prepared coffee would usually set the stage for coffee lovers to start sipping from their cup and satisfying the coffee taste that they have once the scent sets in. The process is only normal. Matching aroma and taste should produce one common output, both satisfying the expected taste of coffee as they perceive it to be.
In most instances, the actual aroma and smell of freshly brewed coffee would invite and tempt the normal coffee enthusiast to grab his cup and incrementally consume it at his desired intake. Most of the time, the expected taste that will satisfy the taste buds of a caffeine addict will be settled at approximately more than 80% most of the time.
Coffee aroma can also be tricky. The expected taste may find its way towards the sense of smell but not the sense of taste for some people. This usually occurs for people who are not well educated on the manufactured coffee beans, since they would either be to strong or too bland, depending on the preparation done for it.
Technorati Tags: coffee aroma, blends, taste, coffee beans
Coffee Inside or Coffee Outside
The desire of people who look towards coffee as a means of making their day can either be appreciated from the coffee shops or from their homes. Of the two, the common sight is to see people preferring to sip their brewed hot drinks at the nearest coffee shop such as Starbucks or the Coffee Beanery. The reason for this may include lesser worries of having to clean up, ambiance and relaxation.
Some would even consider it as a form of status symbol since being able to afford to have coffee outdoors may not sit well with people who are careful or are on a budget. While immediate preparation from their homes can be done, there is a certain something that people see when they buy their drinks outdoors in coffee shops.
This has been the traditional practice which would bring together people for a light moment or business meetings where they can use ambiance and the tempting aroma of roasted beans for coffee to go with their agenda for doing so.
Technorati Tags: coffee, aroma, blends, brewed, coffee preparation
Love Nuts to Go with Coffee
Most pastry and donut companies such as Dunkin’ Donuts and Mister Donut would often offer creative designs for their line of delicacies to go with the occasion. In this case, the occasion of Valentines brings out such conceptualized promotions such as love donuts or smidgets, something that can be consumed by the normal consumer or made as an alternative for giving gifts on Valentines day.
Coming up with such season promotional gimmicks are only normal. People will always look towards promotions, giveaways and advertising tools that most establishments would resort to for them to gain attention and be a benchmark in adhering towards significant occasions such as Valentines.
Paired with coffee, pastries are the first thing that comes to mind when a simple sip of their favorite brewed concoction will be ordered. The wide array of coffee creations will surely need a partner in most cases, and the line of pastries may be very well be dependent on the seasonal offering such as that of the day of the hearts known as Valentines Day.
Technorati Tags: coffee, donuts, pastries, brewed coffee, caffeine, valentines day promos
Sexpresso, Anyone?
If there is one marketing truth that everyone knows, it is that sex sells. Strangely enough, it is only recently that any company has marketed coffee using sex to attract a bigger market.
Seattle is considered the home of the biggest coffee chains. The competition for market share is fierce indeed. In order to get a share of the profit, one may need to resort to more creative tactics than just having a great brew.
This was the belief of some of the shop owners of cafes in Seattle and now you get quite an eyeful together with your coffee. The outfits in these coffee shops are pretty skimpy, ranging from hot pink pants and tight tank tops such as in the Natte Latte to baristas dressed in flimsy lingerie as in the Sweet Spot.
Is the coffee any better? The truth is, the brew is pretty much the same in all the shops – pretty good. Customers though, especially the males, prefer to go to cafes where the baristas are all dolled up. They say it gives an extra kick to their day, waking them up better than the coffee alone.
Paul Bassett: Barista World Champion
Paul Basset knows coffee. And he says that the worst cup of coffee one can ever drink is a cup of instant.
Paul Bassett was only 25 when he became a World Champion Barista hailing him the youngest and only Australian to ever win the championship. He produced, wrote and hosted his new show, Living Coffee With Paul Bassett on Discovery Travel & Living, is a regular columnist in Crema magazine, has been invited by Men’s Style to be their contributing lifestyle editor and even appointed brand ambassador for BMW in Australia.
Paul is also a resource for many lifestyle publications and is often featured in the likes of Gourmet Traveller, Vogue entertaining & travel, Delicious and Crema magazine, sharing insight into all areas of coffee culture.
In early 2006 Paul opened his first espresso bar/coffee roastery concept store in Ginza, Tokyo. This store is collaboration with world patissier champion Tsujiguchi and has been designed to give an interactive experience, show casing the roasting process and theatre of the barista, while harmonising the elements of coffee and chocolate. Check out Paul’s website for new store openings and locations.
When asked in an interview on how he likes his coffee, here’s what he said:
” Tasting the blend or the single origin coffee and tasting the characteristics true to the coffee – where its from, how its been roasted, how its been brewed. I don’t even like to put sugar in my coffee. I think a lot of the flavouring, and the addition of sugar and milk in coffee is really not good. Coffee is personal but for me, I’m a bit of a purist when it comes to coffee.”
