Want to Go Coffee Cupping?
If wine tasting is for wines, cupping is for coffee. So yes, you can actually become a coffee connoiseur if you want. You may not have heard about this but it’s been going on in areas not very familiar to many of you.
The procedure is quite similar to wine tasting. Different coffee brews are presented on a table and are then tasted by visitors. The tasting, however, is not done in a small cup but using a sterling silver spoon. The goal here is to be more educated about coffee flavor, taste and aroma whether wet or dry. Participants taste and drink pure coffee only without milk or sugar.
This procedure is normally conducted by coffee shops and restaurants in London before they decide which ones to offer in their menu. At the Blvd Coffee cupping event, people get to learn about one of the
priciest coffees ever offered which is the Panama Esmeralda Geisha. This type is priced at $50 to $60 per ounce bag.
London also conducts a yearly coffee festival called UK Coffee Week. It features public and cultural events all related to coffee and food service with the goal of raising public awareness on the quality, preparation and sourcing of this very popular adult drink.
This year, more than 12,000 coffee and food lovers, baristas, business owners and industry experts attended the event held at The Old Truman Brewery on Brick Lane. Coffee tastings offered during brewery tours and at some coffee shops were some of the highlights of the event. There were also demos on how coffee beans are roasted over hot coals and served in china cups.
Photo via ctbites.com
One Response to “Want to Go Coffee Cupping?”
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No, it’s not. Coffee cupping was invented by the professionals to primarily detect defects so that a green coffee buyer wouldn’t get stuck with a pallet of bad coffee. It’s closer to meat inspection than it is wine tasting.
Because believe me — you’re not going to impress your date in front of a coffee cup of grinds, slurping your brains out to make the most foul sounds publicly imaginable. This ain’t no leisurely consumer pastime like wine tasting.