Last week marked the end of an era for the world of coffee for Emilio Lavazza, the boss of the Italian coffee giant of the same name, has passed away. Lavazza has long been known in Italy as perhaps the most reliable name in the coffee business. The family business was founded way back in 1895 by Luigi Lavazza. The males of the family have run the helm since then.
Emilio Lavazza may not have been the founder of the company, but he is undoubtedly the person behind its expansion. He engaged in various activities that propelled the Lavazza name to great heights, both locally and internationally. I suppose that many of us should thank him for introducing their brand to the rest of the world.
For those of you who may not be that familiar with the name, here is a short teaser from their web site:
Spreading the aroma and quality of Italian espresso around the world has always been our main aim.
That is the reason why we strive for excellence and innovation, drawing strength from our experience established over more than a century of activity, since the early 1900’s, when Luigi Lavazza first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious and tasty product.
Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.
Ask any Italian friend about them and you’ll probably get an earful (positive or negative, depending on who you ask). In any case, whether you know the brand or not, it is but right to pay homage to someone who played a huge role in the world of coffee. Farewell, Signore Lavazza.