There are ads that we don’t notice and there are some that will get our attention no matter what. From the time coffee was commercialized, there have been a lot of advertisements that came our way. Here are some of the more eye-catching among them.
We start off with a literally eye-catching ad on print – an eye being held open by what looks like a match stick with the question “Burning the midnight oil?”. This is of course in direct allusion to the wake-up powers of coffee especially for those who need to work all through the night. The ad likewise suggests that not any coffee will do except for Starbucks.
If only for the cringe effect that this image provides to viewers, it certainly catches wanted attention. What’s more is the image’s suitability to the accompanying text “The bite of coffee”. With the word bite effectively expressing two meanings at the same time, viewers will find it hard to forget that coffee can bite as fiercely as that crawler.
This ad actually comes in several versions and characters. Different as they may be in characterization, they all send a message that everyone needs morning coffee. The failure to have one will result to this obviously awkward juxtaposition of people.
More eye-catching for its text than its image, this ad again alludes to the incredible wake-up property of coffee. This just demonstrates the many ways advertisers can choose to treat one idea. With the very limited time an ad has to catch the attention of consumers, it will have to use an eye-catching image or a provocative message to accomplish it.
Chase and Sanborn
This is a vintage coffee ad that served its purpose during a certain period where this scene was possible. Many vintage coffee ads seem to indirectly relate good coffee with domestic bliss. I wonder how applicable that is today.
Originally posted on December 30, 2013 @ 4:25 am