I have always perceived myself as a simple person. Even when it comes to coffee, I do not really pay that much attention to the technicalities – temperature, timing, and so on. All I know is that if a cup of coffee tastes good to me, then I am happy.
Purists would certainly scoff at my attitude but I am sure that they would be happy to know that there is new technology that has been developed to enable average people to brew coffee perfectly. Dubbed the ExtractMoJo(TM), the technology “combines a sophisticated coffee analytics software application and a specially designed, hand-held digital refractometer that enables users to quickly and simply calibrate their existing equipment to brew coffee that meets high quality, internationally recognized Gold Cup standards with cup-to-cup consistency.”
This was developed by the George Howell Coffee Company and free trial software is available at http://software.terroircoffee.com. So basically, you still need brewing equipment. The product is merely a tool to help you calibrate what existing equipment that you have.
ExtractMoJo includes the ability to design, save, chart, print and recall unlimited coffee brewing recipes. ExtractMoJo improves coffee quality dramatically, allowing users to keep extraction and strength to the desired ranges, for consistently great tasting coffee without the guesswork and limitations of former techniques.
I guess that’s me – the guesswork part, that is. I do not know if I would be able to use this software. Perhaps those who operate cafes and restaurants might find better use for it than I would. Would you buy this software?
Originally posted on October 10, 2008 @ 3:54 am