In the recent years, awareness about the environment and the harm that is coming to it has increased more than tenfold. People from different sectors are doing what they can to contribute to the conservation and preservation of our environment. The coffee industry is one of the forerunners of this movement.
I have to admit, though, that I had not heard of the company called Peace Coffee. They are based in Minneapolis and operate under the premise of fair trade. The issue about fair trade coffee and shade grown coffee. As opposed to coffee that is grown under the sun, shade coffee, as the name implies, is not exposed to direct sunlight. The result is that the coffee plants are healthier and cleaner – simply because they have less need for chemicals such as pesticides. Naturally, this kind of coffee is better for consumption, both for taste and health reasons. More so, the farmers and the environment where the shade coffee is grown are better off for it as well.
This is the whole premise behind Peace Coffee. Aside from the focus on shade coffee, however, they also engage in other practices that are environmentally conscious. This includes a large batch roaster which has a 150 batch capacity. As opposed to the average 50 batch roaster, their new roaster has to be in operation much less and saves on a lot of energy. Their delivery people either use bicycles or green trucks. More than helping the environment, though, Peace Coffee also helps the small farmers who have less chances of making a profit against the big coffee growers.
If you want to purchase Peace Coffee, just visit their online store and you can get your hands on some.