I would have thought several forays into higher caffeine drinks for cola companies would have taught them to stick with the classic formulas – the tried and tested ones. Apparently, I do not know anything because the soft drink giant Coca-Cola is coming up with a coffee beverage.
Coca-Cola Co. said Friday it plans to launch its coffee and energy beverage, Full Throttle Coffee, in the United States in August.
The drink is made with Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Atlanta-based Coca-Cola said. It will be rolled out in the Pacific Northwest and Southeast regions of the United States.
Full Throttle Coffee is part of the Full Throttle energy drink family, which includes Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury, the company said.
At least they’re using good quality coffee beans, aren’t they? I just don’t know if I would spend hard earned money on a product like this one. I mean, as much as I like coffee, I can’t think of a reason to buy Full Throttle Coffee as an energy drink. I’ll buy regular Coke when I feel like drinking a refreshing soft drink. I’ll buy myself a cup of coffee – either hot or frappe – when I feel like drinking some coffee.
Am I alone in thinking this way or are you guys just as befuddled?
Originally posted on June 29, 2008 @ 3:23 pm