Of coffee what? You may be wondering if I made a typo in my title – that is, if you have not heard of the new trend that is becoming popular in New York. The New York Times recently published an article on this activity (coffee cupping) which is supposed to be the alternative to wine tasting. Certainly, there are similarities – the tasting part. There is, however, no spitting allowed in coffee cuppings.
Joking aside, coffee cuppers take this activity seriously. The Times reports:
Time was when only coffee buyers, roasters and baristas cared to spend time sniffing grounds with patient dedication. But now cuppings at independent cafes like Joe attract connoisseurs who wouldn’t be caught dead sipping an overroasted blend and regularly travel to another borough for superior beans.
I love coffee – you know that – but isn’t this taking things a bit too seriously? Fellow blogger Emily Matchar expressed my sentiments well in her post about cuppings:
I mean, I’m willing to believe that other people have the ability to discern flavors I can’t sense. But is a bag of beans from a single farm lot discernibly different than beans from a handful of farms in the same region?
I have my favorite coffee – one that I get from this region in the south. I would really prefer to use this coffee every single time but when I do run out, I can live with other types of coffee that I get from the supermarket.
Am I being an ignorant coffee brute here or are there other people who think the same way?