Paul Basset knows coffee. And he says that the worst cup of coffee one can ever drink is a cup of instant.
Paul Bassett was only 25 when he became a World Champion Barista hailing him the youngest and only Australian to ever win the championship. He produced, wrote and hosted his new show, Living Coffee With Paul Bassett on Discovery Travel & Living, is a regular columnist in Crema magazine, has been invited by Menís Style to be their contributing lifestyle editor and even appointed brand ambassador for BMW in Australia.
Paul is also a resource for many lifestyle publications and is often featured in the likes of Gourmet Traveller, Vogue entertaining & travel, Delicious and Crema magazine, sharing insight into all areas of coffee culture.
In early 2006 Paul opened his first espresso bar/coffee roastery concept store in Ginza, Tokyo. This store is collaboration with world patissier champion Tsujiguchi and has been designed to give an interactive experience, show casing the roasting process and theatre of the barista, while harmonising the elements of coffee and chocolate. Check out Paulís website for new store openings and locations.
When asked in an interview on how he likes his coffee, hereís what he said:
Ē Tasting the blend or the single origin coffee and tasting the characteristics true to the coffee Ė where its from, how its been roasted, how its been brewed. I donít even like to put sugar in my coffee. I think a lot of the flavouring, and the addition of sugar and milk in coffee is really not good. Coffee is personal but for me, Iím a bit of a purist when it comes to coffee.Ē