Starbucks and Apple are perhaps the two brands that I like the most – well, perhaps is the operative word here. In any case, these two groups have teamed up to bring more pleasure to their customers. Sometime last week, Starbucks proudly announced its new program – the Pick of the Week.
Yes, it is true that the name for the promotion could have been more creative. (Come on now guys, you make millions! You can surely pay someone to come up with something more than “Pick of the Week!”) However, the idea is quite an interesting one.
Imagine yourself sitting at your favorite spot in your regular Starbucks hang out. You spend a relaxing hour or so sipping your favorite coffee drink, doing whatever you are doing, and listening to your favorite music on your iPod all the while. Perhaps you don’t even need to imagine this – it is reality!
YOU are the target clientele of Starbucks and Apple. With the Pick of the Week, loyal Starbucks and Apple customers can enjoy free downloadable content. How?
I don’t know the exact details (obviously the Starbucks nearest me does not seem to have this promo running yet) but the idea is that people who buy coffee from Starbucks will receive a Pick of the Week download card. This card can then be used to redeem a free song or music video from the iTunes store. Users have up to 60 days to claim the song or video but can also download on the spot with WiFi access.