Starbucks has been making headlines recently for various reasons, from their logo change to lawsuits, and now for their efforts against climate change.
The Guardian reported yesterday that Starbuck’s Sustainability Director, Jim Hanna, expressed their concern over the effects of climate change, as well as their seriousness in finding ways to tackle the problem. Being a business though, Starbucks concern for climate change is obviously not just for the welfare of the environment, but its possible effects on the global coffee supply chain, which will obviously hurt their bottomline. As Jim Hanna said, “If conditions continue as they are – is a potentially significant risk to our supply chain, which is the Arabica coffee bean…If we sit by and wait until the impacts of climate change are so severe that is impacting our supply chain then that puts us at a greater risk. From a business perspective we really need to address this now, and to look five, 10, and 20 years down the road.”
Starbucks is definitely not taking this problem sitting down; in fact they have been implementing their “climate change strategy from 2004, focusing on renewable energy, energy conservation, and collaboration and advocacy.”
Early this month, Starbucks also renewed their partnership with Conservation International, which involves a $3 million, 2-year renewed commitment that will “expanding pilot programs in coffee-growing communities in Chiapas, Mexico, and Sumatra, Indonesia, which are designed to support and reward coffee farmers and coffee-growing communities for efforts taken to mitigate and adapt to climate change.”
So who says that profitability and environmental responsibility can’t go hand-in-hand? Not Starbucks.