I don’t know if this promo is being offered in other parts of the world but in the Philippines, Starbucks is currently giving away a Christmas planner – and a nice one, too. The idea is for customers to fill out a special card with stickers – 24 in all. Once the card is full, you can exchange it for the Christmas planner.
So how many cups of coffee do you need to buy to get all 24 stickers? Twelve regular flavors and 12 Christmas blends (of course the latter costs more). On first thought, one might think that this is just a scheme to get more money due to increased sales. This might very well be true. You should see the long lines in all Starbucks branches! Yet if you look at it deeper, you’d realise that more than just a sales ploy, Starbucks is actually giving money to charity from the sales during this period.
They have partnered up with UNICEF and with every planner that you get, a certain amount will be donated to Spark of Hope, a charity that helps out the less privileged children in the Philippines. Not bad, huh?
This activity has actually become a tradition for Starbucks Philippines and its countless customers. It has been going on for several years and though the planner changes every year (or maybe because of that fact), more and more people are getting into it.
So if you are in the area or you know someone from the Philippines, ask them to buy more cups of coffee to get that planner for you.
Originally posted on December 14, 2007 @ 1:13 am