I have always loved variety. Whatever it may be, having the same set of choices time and again makes me feel bored after a while. Then I realized, sometimes, I get a yearning for the old set of choices. Sometimes, the “old” things just can’t be beat.
I had this realization while I was reading an editorial by Burle Pettit on the Lubbock Journal Online. He was on a roll – ranting about how there are so many choices in the market today. We have all sorts of flavors, all sorts of sizes, packaging, and what not. What he can’t find, though, is the original product that he loves. He talks about all sorts of products but rants largely about one thing – coffee.
WHERE ALL THIS really bugs me is in the area of coffee.
Man and boy, I have grown up drinking Folgers – regular ol’ every day Folgers. Nothing against Maryland Club or Maxwell House, mind you, I just liked Folgers better. I suppose that goes back to my upbringing.
The point is that Folgers now makes every strength and flavor of coffee you can dream up … every flavor except one, that is. They don’t make Folgers that tastes like the Folgers that hooked me on the product. Now the company will tell you that what they package as Classic Roast is very close to the original. Hey, what is it they say about “close,” that it counts only in horse shoes, washers and hand grenades.
I feel what he feels – though not about Folgers. The truth is, sometimes, when I go to restaurants and coffee shops, and I order a cup of coffee, I just want the real bold taste of plain coffee. I have had several disappointing moments when the coffee didn’t taste as I was expecting it too. Watered down, overly flavored concoctions – they have tons of these, each store with their own versions.
Where can we find good old plain coffee? Come visit my kitchen – I have some brewing most of the time!